This advert from Amazon is hinting that Alexa will quickly achieve the power to talk in numerous methods beginning on Sunday, the identical day as Super Bowl LII. In an advert launched on-line Friday, Alexa loses her voice. A panicked CEO Jeff Bezos is then given a less-than-reassuring assurance by an Amazon worker that replacements are able to go. The advert ends with a flash of Sunday’s date, 2.4.2018.

Given the truth that it’s a 30-second teaser for a Super Bowl industrial, it appears attainable this industrial is simply a sign that some humorous however in any other case meaningless shenanigans will ensue Sunday as Amazon joins different deep-pocketed firms to get folks’s consideration in the course of the main sporting occasion. A brief change of Alexa’s voice additionally looks like an fascinating publicity stunt to entice tens of millions of individuals at house with family and friends to strike up a dialog with the AI assistant.

But because it’s Super Bowl Sunday and fewer than every week earlier than the discharge of Apple’s HomePod, there’s additionally the possibility that that is the precursor to precise new options, and Alexa house owners may get new methods to make the AI assistant converse on Sunday.

Alexa can now converse a number of languages, and Amazon has prolonged SSML tags to Alexa builders to provide her a extra expressive voice. But not like Siri and Google Assistant, who each added male choices final yr, Alexa solely has one feminine voice choice obtainable immediately.

Amazon at the moment leads the good speaker gross sales market, however competitors is on the rise.

A Consumer Intelligence Research Partners (CIRP) survey launched late final week discovered that Google Assistant made up some floor on Amazon’s market lead in the course of the vacation season. In addition to Apple’s HomePod, Facebook and Samsung are additionally reportedly planning to launch gadgets this yr with an AI assistant or comparable options.

This article sources data from VentureBeat