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Between-Subjects vs. Within-Subjects Study Design

Summary: In consumer analysis, between-groups designs scale back studying results; repeated-measures designs require fewer individuals and reduce the random noise.


When you need to evaluate a number of consumer interfaces in a single research, there are two methods of assigning your check individuals to those a number of situations:

(Note that right here we use the phrase “design” to check with the design of the experiment , and to not web site design.)

For instance, if we needed to match two car-rental websites A and B by how individuals e-book automobiles on every website, our research might be designed in two other ways, each completely reputable:

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