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Brands Must Think Like Advocates, Act Like Celebrities

While there’s numerous speak about how a lot influencers receives a commission and whether or not they’re efficient, it is clear to me that manufacturers themselves ought to begin studying from influencers. I do not imply that Mr. Clean wants to start out doing duckface selfies, however the overarching purpose of an influencer program is to get content–and the model messages within–distributed…

This article sources info from Adweek Feed

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