For the previous few years, we’ve labored to make cell pages load sooner by means of an open-source framework referred to as Accelerated Mobile Pages (AMP). AMP began as an effort to assist publishers, however as its capabilities have expanded over time, it’s now probably the greatest methods to construct wealthy webpages. With this got here the chance to modernize some of the fashionable locations the place individuals spend their time: e-mail.

Today, we’re bringing the facility of AMP to e-mail by means of the Gmail Developer Preview of ‘AMP for Email’. This new spec can be a strong method for builders to create extra partaking, interactive, and actionable e-mail experiences.

For instance, think about you could possibly full duties instantly in e-mail. With AMP for Email, you’ll be capable to rapidly take actions like submit an RSVP to an occasion, schedule an appointment, or fill out a questionnaire proper from the e-mail message. Many individuals depend on e-mail for details about flights, occasions, information, purchases and past—greater than 270 billion emails are despatched every day! AMP for Email will even make it doable for data to simply stored up-to-date, so emails by no means get stale and the content material is correct when a consumer seems at it.

Companies like Pinterest, Booking.com and Doodle are creating new experiences for shoppers utilizing AMP for Email, and we’re excited to see what others will do quickly.

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The AMP for Email spec is on the market at the moment and we’re planning for help in Gmail later this yr. To get developer preview entry to AMP for e-mail in Gmail, join on our web site.  By bringing AMP to e-mail, we’re opening up new prospects for firms to interact with their audiences, and we are able to’t wait to see what builders will construct. Because AMP for Email is an open spec, we stay up for seeing how different e-mail shoppers will undertake it, too.

This article sources data from The Keyword