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Card Sorting: Uncover Users’ Mental Models for Better Information Architecture

Summary: Card sorting is a UX analysis method by which customers manage matters into teams. Use it to create an IA that fits your customers’ expectations.


Part of constructing a website simple to make use of is organizing data so that individuals discover what they’re in search of . Too typically, content material is structured primarily based on what is smart to the corporate, to not the customers. (This was the #1 usability downside in our latest study of 43 websites .) One of the first methods to figure out a company scheme that greatest matches customers’ mental model is thru card sorting.

Definition: Card sorting is a UX analysis technique by which examine members group particular person labels written on notecards based on standards that make sense to them.  This technique uncovers how the target market’s area data is structured, and it serves to create an data structure that matches customers’ expectations.

Let’s think about that you just’re designing a car-rental website. Your firm provides round 60 automobile fashions that prospects can select from. How would you manage these automobiles into classes that individuals can browse to rapidly discover their ultimate automobile rental? Your firm may use technical phrases comparable to household automobile , government automobile , and full dimension luxurious automobile . But your customers may don’t know of the distinction between a few of these classes. This is the place card sorting may also help: ask your customers to prepare automobiles into teams that make sense to them, and, then, see what patterns emerge.

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