Dow Jones Media Group Partners With Brave Software To Offer Premium Content To Users and Test Blockchain-Based Payment Technology
SAN FRANCISCO and NEW YORK, April 18, 2018 — Privacy net browser Brave Software and Dow Jones Media Group have introduced a partnership geared toward bringing premium content material to new audiences and testing blockchain expertise utilization in digital publishing.
Under the settlement, Brave will present entry to premium content material from Dow Jones Media Group to a restricted variety of customers who obtain the Brave browser on a first-come, first-serve foundation. The out there content material set options full entry to Barrons.com or a premium MarketWatch publication, each titles from the Dow Jones Media Group secure of world manufacturers.
The two corporations additionally goal to collaborate on and experiment with blockchain-based expertise in media and promoting. They plan to check a lot of revolutionary options within the information and data area, together with delivering content material through Brave’s blockchain-based digital promoting and companies platform. Under the partnership settlement, Barron’s and MarketWatch will turn into verified publishers on the Basic Attention Token (BAT) platform, developed by Brave.
“Our partnership with Brave is an thrilling and revolutionary step for Dow Jones Media Group,” mentioned Daniel Bernard, SVP, Barron’s. “As international digital publishers, we consider you will need to regularly discover new and rising applied sciences that can be utilized to construct high quality buyer experiences.”
“We’re thrilled to be partnering with Dow Jones Media Group to offer Brave customers with premium content material through Brave and the Basic Attention Token,” mentioned Brendan Eich, CEO and co-founder of Brave. “Our new mannequin reconnects customers and publishers with out compromising privateness. We sit up for our customers having fun with Barron’s and MarketWatch premium newsletters.”
About Dow Jones Media Group
Dow Jones Media Group is a portfolio of main monetary and luxurious manufacturers together with Barron’s, MarketWatch, Mansion Global, and Financial News. Created in 2016, the group focuses on digital progress, and editorial and industrial experimentation and innovation. Its publications collectively kind roughly half of the viewers of The Wall Street Journal Digital Network. The group has revamped revolutionary industrial and editorial merchandise similar to The Virtual Stock Exchange and Luxury model Penta. It additionally launched millennial private finance model Moneyish. Dow Jones Media Group is a part of Dow Jones, a unit of News Corp.
About Dow Jones
Dow Jones is a worldwide supplier of reports and enterprise info, delivering content material to customers and organizations world wide throughout a number of codecs, together with print, digital, cell and dwell occasions. Dow Jones has produced unmatched high quality content material for greater than 130 years and right this moment has one of many world’s largest information gathering operations globally. It produces main publications and merchandise together with the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, Mansion Global, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
About Brave Software