How Hearst Went From Legacy Brand to Digital Media Powerhouse

Hearst just lately opened a brand new 26,000-square-foot studio to ramp up its video manufacturing, a transfer that emphasizes the dedication the media big has to turning into a digital-first firm. The new studio is an area that encourages the fluidity of in the present day’s media age, with its multiplatform, multimedia calls for. Hearst Tower, in distinction, was an area designed…

(more…)

7 Ways Technology Will Strengthen and Streamline Advertising in 2018

It guarantees to be an evolutionary–rather than a revolutionary–new 12 months on the digital advertising and marketing entrance. In 2018, synthetic intelligence grows up, header bidding settles in and blockchain lastly finds its place within the promoting world. Cutting-edge applied sciences and approaches are reaching a maturation stage–at least, based on the business leaders who’re wanting forward. I…

(more…)

Artificial Intelligence Is on a Crash Course With AR and VR. Here’s What It Means for Marketers

Like practically every thing on the planet of expertise, digital and augmented actuality are on a crash course with synthetic intelligence. Here are some issues that will unfold over the following few years, and what it means for entrepreneurs as they implement tech into their customer support. AI won’t change humans–yet Despite superb advances over…

(more…)

CPG Companies Are Getting Personal to Stay Ahead of Challenger Brands

In January, L’Or?al will unveil a state-of-the-art innovation middle in Paris, inviting startups to pitch their greatest concepts on all the things from synthetic intelligence to augmented actuality for the possibility to work with the conglomerate. Meanwhile, L’Or?al has employed practically 1,700 digitally targeted staff over the previous 5 years and elevated its digital promoting funds to…

(more…)

The Coming Convergence of VR and AI Gives Brands Big Opportunities (and Potential Pitfalls)

When automobile buyers walked right into a Cadillac dealership in Greenwich, Conn., this fall, along with the standard assortment of gleaming Escalades and ATS Sedans, they discovered an HTC Vive digital actuality headset. By donning VR gear, would-be patrons entered a digital showroom the place they might take a look at the Caddy of their selection with out ever…

(more…)