How to Use a Control Group in User Testing
Marc Andreessen once said, “software is eating the world,” and as the rapid pace of innovation on...
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Category: Digital Transformation
AI Ethics — A New Skill for UX-Designers
Originally published at www.antonsten.com. AI has our attention. The possibilities clog our news...
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Use Your Phone Wisely: 6 Tips for a Better Relationship with your Phone
With the latest news that the world’s top 2 smartphone makers are building tools to help you...
Read MoreHow Hearst Went From Legacy Brand to Digital Media Powerhouse
Hearst just lately opened a brand new 26,000-square-foot studio to ramp up its video manufacturing, a transfer that emphasizes the dedication the media big has to turning into a digital-first firm. The new studio is an area that...
Read More7 Ways Technology Will Strengthen and Streamline Advertising in 2018
It guarantees to be an evolutionary–rather than a revolutionary–new 12 months on the digital advertising and marketing entrance. In 2018, synthetic intelligence grows up, header bidding settles in and blockchain...
Read MoreWill Ad Blocking Usher in an Unhappy New Year for Publishers?
Publishers reap most of their income from internet marketing, and meaning 2018 may very well be a fair leaner time than the final a number of years have been. More readers are utilizing advert blocking software program, and...
Read MoreArtificial Intelligence Is on a Crash Course With AR and VR. Here’s What It Means for Marketers
Like practically every thing on the planet of expertise, digital and augmented actuality are on a crash course with synthetic intelligence. Here are some issues that will unfold over the following few years, and what it means...
Read MoreCPG Companies Are Getting Personal to Stay Ahead of Challenger Brands
In January, L’Or?al will unveil a state-of-the-art innovation middle in Paris, inviting startups to pitch their greatest concepts on all the things from synthetic intelligence to augmented actuality for the possibility to...
Read More5 Market Forces That Are Driving Digital Transformation
In the previous few years, producers and industrial organizations all over the world have been investing extra closely in digital packages and initiatives to assist speed up the period of IT-optimized sensible manufacturing. In...
Read MoreHow Marketing Must Evolve as Smart Devices Impact the Industry
Each December, Fjord nails its colours to the mast with a report detailing what we predict might be vital within the 12 months forward. Our new 2018 Trends report (out on Dec. 12), features a concentrate on why forward-thinking...
Read MoreInfographic: How Marketers Think AI Is Going to Affect the Industry
Artificial intelligence has already affected the advertising business in important methods, however entrepreneurs themselves will inform you that what we have seen to date is only the start. “We’re nonetheless on the...
Read MoreEditor’s Letter: Adweek’s Digital Transformation Playbook Focuses on Consumer and Customer Experience
It’s no accident that we’re publishing the second installment of Digital Transformation Playbook in partnership with Accenture Interactive within the wake of Black Friday and Cyber Monday. In this report, we’re...
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