From paw prints to a digital footprint: a tailor store attracts new prospects

A chubby French Bulldog retains watch in entrance of a vintage-looking tailor store in New York City’s SoHo neighborhood. Meet Bruno, the face of Village Tailor and Cleaners. Vince, the store’s proprietor, immigrated to the U.S. from Italy when he was simply 18 years outdated, establishing Village Tailor in 1977. Today, his family-run enterprise has grown into three areas and is finest recognized for its expert leather-based and suede alterations. Inside the store, a wall lined in autographed images of superstar prospects—Celine Dion, Marc Anthony, Elton John, and others—is a testomony to the long-lasting high quality of Vince’s work.

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Vince and Bruno outdoors the store.

While Bruno had been doing an exquisite job bringing in passersby, Vince knew he wanted a solution to stand out from the various tailoring outlets in SoHo and attain extra prospects.

Vince seen that the majority of his prospects have been strolling in with a bag of garments in a single hand, and researching native companies on their cellphone with the opposite. So, he determined to get his enterprise on-line. He noticed it as much like Bruno sitting out entrance: their on-line presence might spark curiosity, assist them stand out, and invite in new prospects.

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Bruno is looking out for brand spanking new prospects … and treats.

He arrange Village Tailor’s Google itemizing, in order that he might edit how his enterprise seems when folks discover it on Google Search and Maps. He added images to his itemizing, posted updates about his expert alterations, and used Google web site builder to create a free high-quality web site from his telephone in lower than 10 minutes. Now, when he asks new prospects how they discovered his store, they usually point out Google.

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Having a web-based presence not solely helped Vince attain new prospects, however it allowed him to construct relationships together with his current prospects by responding to evaluations. Knowing that individuals belief on-line evaluations as a lot as private suggestions, evaluations are a possibility to adapt his enterprise to prospects’ wants. The outcomes have been nice for Village Tailor: inside weeks of getting on-line, Vince seen they have been bringing in on common 5 extra prospects per week. After three months, that quantity elevated to 15 per week, representing a 30% income improve per yr for Vince. 

The retailer’s early success with Google My Business impressed Vince to strive AdWords, promoting to potential prospects looking out on Google for key phrases associated to tailoring. Since prospects raved concerning the leather-based and suede work in Village Tailor’s Google evaluations, Vince targeted on these providers in his on-line adverts which introduced in much more income. That meant he might rent extra tailors and put money into new gear to maintain up with the lengthy strains of shoppers. Now, whereas Bruno will all the time have a spot in entrance of Village Tailor, Google brings in most of their prospects. Sorry Bruno!

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Father and son: two generations of excellence in alterations.

Today, Vince’s son Vincent Jr. manages Village Cobbler, the shoe restore store subsequent door. Continuing the household enterprise’s custom of wonderful craftsmanship in footwear and leather-based items, his latest mission is to get Village Cobbler 100% on-line, with an eCommerce web site that provides delivery all around the U.S. He additionally plans to search out new prospects with Google My Business and Google AdWords, similar to his father has, to maintain the household enterprise rising.

This article sources data from The Keyword

Space out with planets in Google Maps

Twenty years in the past, the spacecraft Cassini launched from Cape Canaveral on a journey to uncover the secrets and techniques of Saturn and its many moons. During its mission, Cassini recorded and despatched almost half one million footage again to Earth, permitting scientists to reconstruct these distant worlds in unprecedented element. Now you may go to these locations—together with many different planets and moons—in Google Maps proper out of your laptop. For further enjoyable, strive zooming out from the Earth till you are in house!

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Explore the icy plains of Enceladus, the place Cassini found water beneath the moon’s crust—suggesting indicators of life. Peer beneath the thick clouds of Titan to see methane lakes. Inspect the huge crater of Mimas—whereas it would seem to be a sci-fi look-a-like, it’s a moon, not an area station.  


Special thanks goes to astronomical artist Björn Jónsson, who assembled the planetary maps of Europa, Ganymede, Rhea, and Mimas by working with imagery from NASA and the European Space Agency.

The enjoyable does not cease there—we have added Pluto, Venus, and a number of other different moons for a complete of 12 new worlds so that you can discover. Grab your spacesuit and take a look at the remainder of this nook of the galaxy that we name dwelling.

This article sources data from The Keyword

Street View goes to the “high of the world”

Editor’s Note: Today’s put up comes from Emma Upton, Quttinirpaaq National Park Manager with Parks Canada. She shares the story behind our new Street View assortment that captures the great thing about Canada’s Quttinirpaaq National Park.

Here at Parks Canada, now we have rather a lot to say about Quttinirpaaq National Park. We may let you know it’s the northernmost park in Canada, or that it lies roughly 500 miles (800 kilometers) from the North Pole. We may let you know it’s dwelling to 4000-year-old archeologist websites or that it’s the second-largest nationwide park within the nation. But, we don’t must let you know anymore. Now we are able to present you, with our new Street View assortment.

Last summer time, our workforce threw on the Google Trekker and explored the park’s unbelievable terrain—it was the furthest north Street View has ever gone. Wilderness and excessive isolation characterize this space, the place fewer than 50 individuals go to every year. The park’s title itself interprets to “the highest of the world” in Inuktitut, the native indigenous language.

Google Street View in Quttinirpaaq National Park and Grise Fiord, Nunavut

The Agoraphobic Traveller shares her Street View portraits

Editor’s word: Jacqui Kenny is a New Zealander who now lives in London, U.Ok. On World Mental Health Day, we requested Jacqui to inform her story a few shocking use of Street View.

For over 20 years I’ve lived with extreme anxiousness, and eight years in the past I used to be recognized with agoraphobia. Agoraphobia is an anxiousness dysfunction by which you concern and keep away from locations or conditions the place you may really feel panicked, trapped, helpless or embarrassed. Sometimes strolling to my native grocery store is usually a problem, not to mention touring removed from house.

Almost two years in the past, after closing down a decade-old enterprise I had co-founded, I misplaced confidence in myself, and my agoraphobia worsened. I wasn’t able to face the world, however I knew I wanted a artistic outlet to assist maintain the detrimental ideas away.

I discovered a shocking and distinctive refuge within the artistic prospects of Google Street View. As I clicked by means of Google Maps, I left my London house and navigated the streets of faraway international locations like Mongolia, Senegal, and Chile. I encountered distant cities and dusty landscapes, vibrant architectural gems, and nameless individuals, all frozen in time. The extra I traveled, the extra I discovered scenes that gave the impression to be plucked from an odd and expansive parallel universe. What started as a passion rapidly turned a pursuit of the hidden, magical realms of Street View.

I started to take hundreds of screenshots of those dreamlike situations; so far I’ve taken 27,000 screenshots. I spotted that the billions of images that Google captured for useful functions had been ripe for creativity. And when framed and angled with care, they might be as lovely and emotional as conventional images. I had discovered a approach to expertise locations the world over that I had lengthy yearned to discover however would discover exhausting to journey to in actual life.

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I began to add my photographs to Instagram, the place I discovered a supportive neighborhood of each creatives and those who share related struggles with psychological well being and anxiousness problems. I obtain messages each day from those who need to share their very own tales with me.

The neighborhood I had constructed round my images helped embolden me to go outdoors my consolation zone. When I used to be supplied the chance to have a solo exhibition in Nolita, New York, I received on a airplane for the primary time in a few years years. I used to be supplied the chance to have a solo exhibition in New York, NY. The Agoraphobic Traveller exhibition showcases a collection of my favourite photographs, in addition to a collection of 360 experiences that assist clarify my course of. On opening evening, tons of of individuals turned as much as present their assist, many from my Instagram neighborhood. It was an evening I’ll always remember.

World Mental Health Day, October 10, is a time to lift consciousness of psychological well being points all over the world. By telling my story and sharing my very own experiences, I need to assist de-stigmatize and normalize the dialog round psychological well being. I hope my journey will encourage others not solely to open up and speak about their psychological well being struggles but additionally to search for artistic methods to get by means of the robust moments.

If you need to say hello or see extra of my work, you will discover me on Instagram.

This article sources info from The Keyword

The financial influence of geospatial providers

With Google Maps, we’re dedicated to making a wealthy, deep, and detailed understanding of the world. By digitizing and offering entry to a wealth of details about the actual world, we permit folks to simply discover the world round them, present instruments for companies to draw and join with prospects, energy map and site experiences for third social gathering apps and web sites, and allow NGOs and governments to leverage our map and assets to sort out real-world challenges like city planning or emergency response.

Google is regularly in search of methods so as to add worth––for our customers, for native companies, and for our companions throughout many industries. We wish to stretch folks’s perceptions of what a map can do for them, of the kinds of questions we will reply in regards to the world, and the duties we can assist with. And to try this, we have to perceive maps at the moment and the influence they’ve on folks’s lives.

With this in thoughts, we commissioned an in depth examine to have a look at the influence of the geospatial trade—the ecosystem of industries that depend on geospatial expertise (each on-line and offline)—and the direct profit it offers to folks, companies and society. We labored with AlphaBeta, a method advisory enterprise, to research the worldwide influence of the geospatial trade in 2016. We requested AlphaBeta to spotlight a few of their findings and the methodology behind them. — Jen Fitzpatrick, VP Google Maps

At AlphaBeta, we’re keen about figuring out the forces shaping international markets and creating sensible plans to create prosperity and well-being. We imagine that geospatial expertise is one in every of these forces, which is why we just lately undertook analysis, commissioned by Google, to judge the influence of digital maps and their underlying applied sciences.

We requested ourselves: what’s the full worth of digital maps for customers? How is that this expertise affecting the broader financial setting? How can societies take advantage of out of it?

We used client surveys throughout 22 nations spanning six areas, and different estimation approaches (equivalent to large knowledge evaluation of on-line job postings), and located that geospatial providers make an influence in three key methods:


Consumer advantages
Maps assist folks transfer and store in a quicker and extra environment friendly method. For instance, not solely do digital maps scale back journey time, additionally they assist folks save time on purchases by offering data like instructions and product availability. By serving to folks plan routes in areas they aren’t acquainted with, maps additionally enhance public security.


Business advantages

Maps assist make small and huge companies extra seen, productive and worthwhile. By offering helpful details equivalent to retailer hours, contact data and evaluations, maps assist drive gross sales—notably vital for small companies which will discover potential new prospects with out incurring further promoting prices. Geospatial providers additionally play a strategic position in serving to corporations in sectors protecting roughly three quarters of the world’s GDP elevate revenues and/or diminish prices. For instance, retail corporations use digital maps for market analysis and to establish essentially the most worthwhile areas for his or her community of shops.


Societal advantages

Finally, maps have constructive spillover results on the setting and societies world wide—for instance, by creating jobs and decreasing CO2 emissions by extra environment friendly automobile journeys and simpler identification of different transportation choices. Geospatial expertise can even play a task in emergencies—equivalent to serving to folks put together for a pure catastrophe by highlighting flood-risk areas.

The influence of geospatial providers additionally varies from nation to nation—exhibiting that there’s nonetheless room in lots of locations to maximise the advantages of geospatial providers for everybody. To accomplish that, the geospatial trade, companies, NGOs and governments in these areas might want to work collectively to advertise, undertake and implement current and new functions of geospatial expertise.

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This article sources data from The Keyword