Together, Android and Google Play convey hundreds of thousands of video games to a couple of billion individuals in 190 nations, making video games accessible to nearly everybody. As we proceed to create leisure experiences that cater to every particular person particular person; and with extra individuals gaming on cellular units than ever earlier than, there’s a chance to be much more inclusive—beginning with girls.
There’s little current analysis about girls and cellular gaming—so we partnered with Newzoo to be taught extra concerning the experiences and perceptions of feminine cellular gamers within the U.S. Our research discovered that 65% of ladies play cellular video games, making-up half of all cellular players. In truth, feminine cellular players play extra often than males with 43% of of them taking part in greater than 5 days per week in comparison with simply 38% of males.
Despite the truth that girls are taking part in cellular video games like by no means earlier than, solely 24.8% of individuals within the trade determine as girls or transgender. This has an impression on girls’s behaviors and perceptions of cellular video games—for instance, we discovered that almost all of feminine players suppose that solely 30% of these video games are literally made for them. Additionally, we discovered that girls are much less possible than males to discover a number of genres, speak with buddies about cellular video games, or determine as a “gamer.”
To sort out this situation, we’re launching CHANGE THE GAME, a brand new Google Play initiative selling variety in video games, celebrating all girls who play video games, and empowering the following technology of game-makers by means of ongoing analysis, growth packages, and partnerships. The program contains:
- An interactive expertise shining mild on the connection between girls and cellular video games within the U.S.
- A brief movie celebrating the range of ladies who play cellular video games and welcoming all girls to be a part of the sport
- A set highlighting video games with nice feminine protagonists on Google Play’s Indie nook
This builds on our work to encourage teen ladies with the facility of video games by means of Wonder Woman, our assist of Girls Make Games and the launch of a cellular sport growth program for rising sport designers. While transferring the needle received’t be simple, we hope our commitments to alter the sport will affect long-term change for girls as each gamers and creators.
This article sources data from The Keyword