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Connect to job seekers with Google Search

July 20, 2017 replace: Starting immediately, impressions and clicks stats for job itemizing pages and job particulars pages can be found within the Search Analytics report in Search Console. Read extra about how Jobs impressions and clicks are counted within the assist centre. If you could have questions, head to the webmaster boards.

At Google I/O this yr, we introduced Google for Jobs, a brand new company-wide initiative targeted on serving to each job seekers and employers, by way of collaboration with the job matching business. One main a part of this effort is launching an improved expertise for job seekers on Google Search. We’re joyful to announce this new expertise is now open for all builders and web site homeowners.
For queries with clear intent like [head of catering jobs in nyc] or [entry level jobs in DC], we’ll present a job listings preview, and every job can develop to show complete particulars concerning the itemizing:

For employers or web site homeowners with job content material, this function brings many advantages:

  • Prominent place in Search outcomes: your postings are eligible to be displayed within the within the new job search function on Google, that includes your brand, opinions, rankings, and job particulars.
  • More, motivated candidates: job seekers can filter by numerous standards like location or job title, that means you’re extra prone to get candidates who’re wanting precisely for that job.
  • Increased probabilities of discovery and conversion: job seekers can have a brand new avenue to work together along with your postings and click on by way of to your web site.

Get your job listings on Google

Implementation entails two steps:

  1. Mark up your job listings with Job Posting structured knowledge.
  2. Submit a sitemap (or an RSS or Atom feed) with a date for every itemizing.

If you could have greater than 100,000 job postings or greater than 10,000 modifications per day, you’ll be able to specific curiosity to make use of the High Change Rate function.
If you already publish your job openings on one other web site like LinkedIn, Monster, DirectEmployers, CareerBuilder, Glassdoor, and Facebook, they’re eligible to look within the function as nicely.
Job search is an enriched search expertise. We’ve created a devoted information that can assist you perceive how Google rating works for enriched search and practices for enhancing your presence

Keep observe of the way you’re doing and repair points

There’s a set of instruments that can assist you with the implementation:

  • Validate your markup with the Structured Data Testing Tool
  • Preview your itemizing within the Structured Data Testing Tool
  • Keep observe of your sitemap standing in Search Console
  • See combination stats and markup error examples in Search Console

In the approaching weeks, we’ll add new job listings filters within the Search Analytics report in Search Console, so you’ll be able to observe clicks and impressions on your listings.
As all the time, when you’ve got questions, ask within the boards or discover us on Twitter!

This article sources data from Google Webmaster Central Blog

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