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Designing for Emotion

By Aarron Walter

This is a pattern chapter from Aarron Walter’s e-book Designing for Emotion. 2011, A Book Apart.

Chapter 2: Designing for Humans

We people are advanced beings, and could be tough to design for. We all have distinct personalities, emotional baggage, and distinctive inclinations, so how can we design one thing that may enchantment to such wide-ranging views?

Beneath disparate personalities and views lie common psychology ideas widespread to all people. These ideas are invaluable instruments in our quest to design for emotion. In this chapter, we’ll discover the psychological firmware we share and set up a basis on which we are able to construct emotional design methods. Read More

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