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Editor’s Letter: Adweek’s Digital Transformation Playbook Focuses on Consumer and Customer Experience

It’s no accident that we’re publishing the second installment of Digital Transformation Playbook in partnership with Accenture Interactive within the wake of Black Friday and Cyber Monday. In this report, we’re centered on the patron and buyer expertise, and the 2 retail inflection factors are good indicators of how manufacturers are shifting to go…

This article sources data from Adweek Feed

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