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Empathy and UX: You Can’t Have One Without the Other

By Andreas Huebner

If there’s one time period that’s front-and-center in enterprise proper now, it’s empathy. Empathy is capturing headlines and executives’ consideration alike—particularly because it pertains to an organization’s general mission and customer support. But there’s a key facet of enterprise for which empathy is a cornerstone and that’s User Experience—the science of heightening the standard of your prospects’ interactions with and appreciation of your product. The focus of User Experience is on gaining a deep understanding of customers—what they want, what they worth, and their skills and limitations.

Before we dive into how User Experience and empathy energy each other, let’s check out every of them individually to know why they’re important to enterprise. Read More

This article sources data from UXmatters

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