Framer, an Amsterdam-based visible design device firm, is saying it has raised $7.7 million in enterprise capital in a spherical led by Silicon Valley enterprise fund Accel.
Framer makes a full-service display screen design device geared toward graphic designers.
The firm stated it’s now attainable to design the whole lot from detailed icons to high-fidelity interactive apps immediately in Framer, placing the previous code-only prototyping app in the identical league as established trade instruments like InImaginative and prescient, Sketch, and Figma.
Beyond Accel, the spherical included current buyers Foundation Capital, Designer Fund, and AngelList. The funding will probably be used to ramp up product improvement, rent expertise, and spend money on design training and coaching.
In 2017, Framer elevated its enterprise accounts tenfold, onboarding tech giants like Google, Twitter, and Facebook, in addition to businesses akin to Huge, Work & Co. and Frog Design.
The app can also be steadily gaining reputation in Asian markets like South Korea and China. The launch of this built-in display screen design device permits Framer to assert a bigger piece of the workflow of high product design groups worldwide, because the app now presents designers the identical specs as graphics instruments like InImaginative and prescient, Sketch, and Figma immediately inside their very own interface.
“We’re betting on one thing that our rivals aren’t — that designers will need a device which does each high-fidelity design and prototyping. We have been already the very best prototyping device in the marketplace, so we spent this 12 months integrating an entire visible and graphic design interface into the identical app,” stated Framer cofounder Koen Bok, in an announcement. “We appeared on the different display screen design instruments in the marketplace, honed in on the options that made sense, and perfected them. Our purpose was to construct one thing that appeared and felt acquainted, however with smarter decision-making occurring on the again finish. Now the whole lot you design in Framer is responsive by default, so that you want solely to design one thing as soon as. Based on that, we’re capable of precisely reshape and resize your unique design throughout any machine.”
As a browser-based app, Framer is ready to supply SVG output, which means designers are assured that something they design within the app will look precisely the identical on each display screen and in each browser. Given the rise of retina and high-res shows, this function is a significant promoting level.
The apparent upside of getting a vector-based toolkit implies that now anybody can design illustrations, graphics, and icons immediately in Framer, with no code writing essential.
“The Framer group has already finished a tremendous job of constructing the trade’s go-to interactive device,” stated Luciana Lixandru, funding associate at Accel, in an announcement. “With the launch of this utterly built-in visible design studio, they’ve additional cemented their place because the all-in-one design device of selection for at this time’s most bold firms.”
Framer cofounders Bok and Jorn van Dijk labored at their first firm, Sofa, collectively in 2009. After successful a number of Apple Design Awards, Sofa was acquired by Facebook in 2011. After two years of serving to launch main product options at Facebook, Bok and van Dijk realized that the design workflow lacked a device that will enable designers to create and talk an end-to-end product expertise.
The pair moved again to Amsterdam and cofounded Framer in 2013. To date, Framer has raised $9.3 million in funding from Accel and seed spherical buyers Designer Fund, Foundation Capital, and Greylock Partners. Framer has 20 workers.
This article sources info from VentureBeat