A shifting new marketing campaign is in search of to boost cash to battle Alzheimer’s by utilizing considered one of its greatest recognized victims in considered one of his most iconic roles–Gene Wilder singing “Pure Imagination” in Willy Wonka & the Chocolate Factory. A 90-second PSA from the nonprofit Alzheimer’s Association and company MullenLowe options the late performer in a single…

This article sources data from Adweek Feed