For players of a sure age, nothing can transport them again to their childhood quicker than by simply listening to “Atari.” The identify alone conjures up marathon gaming periods of Pac-Man or Warlords (or Yars’ Revenge, my private favourite) whereas sitting on the lounge ground in entrance of the TV. Now the enduring video recreation firm is leaping onto the cryptocurrency bandwagon by saying the creation of the Atari Token.
The authentic Atari console.
Blast from the Past
Atari is synonymous with video video games as the corporate was the one who introduced console gaming into the properties of tens of millions. Instead of getting to go to an arcade, a household might take pleasure in taking part in on their TV with the unique Atari console (later modified to the 2600) and later with the Atari 5200. While very primitive by at present’s requirements, this was a technological and cultural revolution.
Now the sport firm is becoming a member of the digital age by creating their very own cryptocurrency and getting concerned with blockchain know-how. Reports of this new transfer has precipitated their inventory to shoot up greater than 60% since February eighth. However, this crypto focus isn’t precisely what one would initially envision.
Creating a Partnership
The iconic firm isn’t precisely diving into blockchain know-how itself. It’s following within the footsteps of different entities by going into partnership with one other firm that’s dealing with all the blockchain particulars.
The video recreation firm is definitely taking a stake in an organization that’s engaged on an leisure platform primarily based upon the blockchain. For their half, they’re creating the Atari Token cryptocurrency. The firm can also be rising its partnership with Pariplay Ltd., a web based on line casino, to permit individuals to gamble with cryptocurrencies.
There’s no actual phrase on what the Atari Token will likely be used for. The solely data at present floating round is that this little bit of corporate-speak by Atari Chairman and Chief Executive Officer Frederic Chesnais, who stated:
Blockchain know-how is poised to take a vital place in the environment and to rework, if not revolutionize, the present financial ecosystem, particularly within the areas of the video recreation business and on-line transactions. Our goal is to take strategic positions with a restricted money threat, to be able to finest create worth with the property and the Atari model.
In essence, evidently the sport firm is licensing their identify to different firms to be able to get a foot within the crypto sphere and generate some income. Associating oneself with cryptocurrency has labored to artificially increase an organization’s inventory value, corresponding to what occurred with the Long Island Iced Tea Corp. and Kodak. I suppose my hopes for a Yars’ Revenge 2 is up in smoke.
Do you suppose the transfer by the enduring model is only a solution to create curiosity and generate some optimistic money move? Did you will have an Atari rising up? Let us know within the feedback under.
Images courtesy of Flickr/@Scott, Wikimedia Commons/@Doug Kline, and Shutterstock.
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