When the recession hit Greece, Ntina Denaxa and her household confronted powerful instances. They needed to go away Athens and transfer to her husband’s hometown of Messaria, a small village in Santorini, utilizing the final of their financial savings to renovate deserted homes right into a small resort. Soon after, a neighbor launched her to an adviser who was within the village exhibiting native companies methods to promote themselves on-line, as a part of the Grow Greek Tourism Online program.
In partnership with the Ministry of Tourism, the Ministry of Education, the Greek National Tourism Organization (EOT) and the Greek Tourism Confederation (SETE), three years in the past we created this system to supply free coaching on digital abilities to individuals working within the tourism sector. Since then, we’ve visited greater than 80 cities and 37 universities, and created a free on-line coaching platform, serving to 70,000 individuals of all ages and backgrounds, like Ntina, to develop their enterprise or profession. Since the coaching, Ntina has used her new digital abilities to advertise the resort internationally and appeal to extra friends: “Now we’re welcoming individuals from all around the world and after they come, they eat in native eating places and purchase native merchandise. It helps everybody,” she says. “I’m happy with what we’ve constructed.” And Ntina is only one instance—67% of the companies confirmed they’d concrete enterprise outcomes following our coaching.
There are much more alternatives on the market. According to a latest research by Oxford Economics on the “The Impact of Online Content on European Tourism,” growing tourism-related on-line content material would improve Greece’s GDP by 3.9%, and generate over 176,000 new jobs.
We’ll proceed to work with our companions to develop our packages additional by giving new alternatives to Greek companies and college students.
This article sources info from The Keyword