After a interval of continued progress, ETH and BTC costs have lately fluctuated considerably, with the bitcoin value peaking at over $19,783 on December 17, 2017, earlier than falling to $14,129 on December 31, 2017, after which to its present worth of roughly $10,654 (based on the CoinDesk BitCoin Price Index).

Owing to sustained cryptocurrency progress in 2017, earlier than the downward adjustment in January 2018, various ICOs have perceived a have to decrease their token costs in a bid to remain forward of the market. For instance, SocialMedia.Market has introduced plans to just do that, to draw potential new token holders and provide an upside to current pre-ICO backers. The firm has up to date the arduous cap for its undertaking and set a extra advantageous ETH change charge for Social Media Tokens (SMT). This step can be prone to improve curiosity within the ICO of the blockchain-based influencer advertising and marketing platform scheduled to begin on February 9, 2018.
The firm developed the platform to convey collectively opinion leaders, bloggers, advertisers, and brokers, offering them with a safe device for the promotion of services or products, eliminating pricing uncertainties and enabling them to construct clear relations. According to a current examine from Mediakix, this can be a market with huge potential going ahead, with spending on promoting projected to rise from $1 billion right now as much as $10 billion in 2020.

Users require the corporate’s utility tokens, the SMTs, to get pleasure from entry to the complete suite of providers on the platform. And the sooner they get the tokens, the higher, as SocialMedia.Market CEO and founder Dmitry Shyshov notes: “Agencies and main advertisers will have the ability to purchase the tokens for much less on the early improvement stage of the platform in the course of the ICO, and can thereby leverage extra favorable phrases and situations for promoting campaigns and different platform providers.”
And now there’s much more incentive to amass the tokens within the forthcoming ICO, with the change charge revised from 700 SMT to 2,500 SMT per ETH, and the arduous cap decreased to 16,000 ETH. At the identical time, Shуshov provided assurance that early pre-ICO backers wouldn’t lose out:
We admire the help of our early baсkers, who joined us in the course of the presale. Therefore, now we have determined to supply them with extra tokens primarily based on the up to date change charge and the present state of the market. Tokens shall be recalculated at an change charge of 3.75. So, each 1,000 tokens purchased throughout presale will improve to 3,750 after the lodging.
After the ICO, the corporate plans to advertise the platform by promoting with influencers, thereby demonstrating its overriding perception within the platform. It additionally plans to implement a world advertising and marketing program on the platform, to ship influencer advertising and marketing coaching packages for bloggers, advertisers, and budding entrepreneurs, and to conclude partnership agreements with promoting businesses and fashionable bloggers.
The firm’s revised ICO token value and future plans have been instantly backed by SocialMedia.Market’s technical, authorized and advertising and marketing companion ICOBox, with its co-founder Nick Evdokimov commenting:
The monumental progress in cryptocurrencies is posing distinctive challenges for the ICO market. To keep aggressive, tasks should preserve a detailed eye on cryptocurrency costs. The step being taken by SocialMedia.Market may be very well timed, and speaks volumes about their perception and dedication.
The beta model of SocialMedia.Market is scheduled to come back out in early February, whereas the token sale will begin on February 9, lasting till March 16, 2018. The firm can be providing additional incentives by means of an revolutionary referral program, whereby all members can safe a 5% reward from all SMT acquired by their referrals by way of sharing their referral hyperlinks with pals and followers. The referrals may even be eligible for a 3% bonus on the tokens they purchase. The referral program will perform till the completion of the token sale.
For extra details about SocialMedia.Market please go to their web site and obtain the undertaking whitepaper.
Do you suppose that ICOs ought to recalculate their token costs primarily based on market fluctuations? Is the 3.75 recalculation change charge a good solution to handle early backers? Let us know within the feedback under.

Images courtesy of SocialMedia.Market
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