IKEA double-downs on the way forward for VR by gifting 14,000 workers with VR headsets and launching two VR recreation experiences.

Companies equivalent to Pepsi, Lego and Nissan—to call a couple of—are turning to VR and AR as the brand new mechanism to succeed in out to prospects to market merchandise and supply extra fashionable, modern buying experiences that includes digital 360-degree environments, digital AR/VR interactive, and a house buying expertise that feels such as you’re strolling round within the retailer.

Popular Swedish furnishings retailer, IKEA, lately introduced it was giving 14,000 workers two VR headsets per head—one for themselves and one to provide to a buddy or member of the family—however the VR headset present has a little bit of a secret position for IKEA. Not solely will it convey vacation cheer to the workers, it’s additionally meant to assist acclimate workers to VR know-how. After all, you’ll be able to’t assist prospects should you don’t perceive how they store.

IKEA is unquestionably no stranger to VR experiences.  In 2016, the corporate launched a VR app referred to as IKEA VR (which received an award for Most Creative use of Marketing in VR throughout VR Bounds inaugural VR Awards); after which in early 2017, launched IKEA Place, an AR app that permits you to place digital furnishings in your house to see the way it appears to be like earlier than you buy it.

The VR headsets that every worker will likely be receiving will likely be a HamiltonBuhl Spectra VIP VR headset.

“IKEA understands the world round us is altering, and we’re altering too,” IKEA mentioned in an official press launch. “[The headset] represents new methods of viewing the world.”

But our IKEA VR story doesn’t finish right here, as a result of on prime of IKEA handing out VR headsets to workers for Christmas; the corporate additionally teamed up with the worldwide media firm, Wavemaker, to create two IKEA-branded VR experiences to provide prospects an additional layer of the buying expertise.

The two VR video games, which you’ll be able to see movies of in a current Adweek article—one involving tossing pillows right into a basket, the opposite transporting you inside an IKEA mild fixture to hang around with pandas—are all a part of IKEA’s reimagining of what a grand opening of a retailer ought to seem like within the 21st Century that additionally contains instructional periods on sustainability and design.

The firm lately used these two VR video games to assist bolster some pleasure at a current grand opening of a brand new Dallas retailer, which had over 300 prospects making an attempt VR (some for the very first time), and it appears to be like like this will likely be used for future IKEA retailer grand openings.

Of course, should you’re nonetheless not satisfied that immersive media is the way forward for buying, otherwise you doubt IKEA’s dedication to VR, go to the IKEA VR Store and store round for that good futon for the sport room in your basement.

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