Jaunt debuted in 2013 as a platform for viewing digital actuality films and 360-degree leisure. Now it’s increasing past that with its Jaunt XR platform.

The platform from the San Mateo, California-based firm will now be expanded to incorporate augmented actuality and mixed-reality content material, with the latter referring to content material that mixes varied varieties of actual, augmented, and digital content material.

Jaunt XR will likely be a white-label distribution platform, which means huge manufacturers and media may undertake it to launch their very own shops or web pages for mixed-reality content material.

“The subsequent era of digital media is immersive and media corporations and types are embracing this evolution. The problem for these corporations to fulfill the demand of the market has been within the means to distribute in their very own channels,” stated Jaunt CEO George Kliavkoff, in an announcement. “Jaunt has deep expertise with immersive media and we’re distinctive in being a cross-platform supplier that has perfected the creation and distribution of immersive content material. Now we’ve determined to convey these instruments to market to assist our companions with scalable immersive options.”

Along with the debut of the platform, Medical Realities — the corporate behind the world’s first reside 360-degree operation, carried out on a most cancers affected person on the Royal London Hospital — has adopted Jaunt’s know-how to work with its surgical coaching app.

“The evolution of the Medical Realities app has been an essential a part of the general growth of our model,” stated Steve Dann, Medical Realities CEO, in an announcement. “Working with Jaunt has allowed us to reinforce our buyer expertise and broaden our distribution throughout platforms. We are very excited concerning the alternatives earlier than us.”

Above: Jaunt VR is a platform for VR viewing. Now it’s including Jaunt XR.

Image Credit: Jaunt

Another firm, vTime, is utilizing Jaunt XR to develop co-watching experiences on its VR social community.

“In Jaunt, with their immersive know-how, we’ve discovered the proper companion to assist us in the direction of our imaginative and prescient of delivering the perfect sociable experiences for our customers to take pleasure in with pals, household and others, wherever on this planet,” stated Clemens Wangerin, managing director at vTime, in an announcement. “Jaunt has enormous credibility in immersive know-how and is an apparent alternative for this subsequent stage of innovation for us.”

The Jaunt XR platform is a scalable answer for the distribution of all immersive content material, together with digital actuality video, interactive VR, branched storytelling narratives, augmented actuality, and blended actuality.

The XR Platform permits clients to publish immersive content material throughout all 360 social platforms, together with Facebook 360, YouTube 360, and Twitter; native iOS and Android cell apps; and all VR platforms and headsets. The new Jaunt XR platform additionally consists of an end-to-end media supervisor constructed for immersive content material. It helps 28 languages and has an intelligence suite that gives information and analytics particular to immersive content material. The XR Platform makes use of cloud infrastructure that may be partitioned as wanted for native areas.

In addition to offering companions with the XR Platform for the distribution of immersive content material, the corporate simply launched their first six levels of freedom (6DoF) mixed-reality expertise, Free the Night, in partnership with Microsoft for Windows Mixed Reality. Jaunt’s personal studio, Jaunt Studios, was nominated for 2 Emmy Awards, successful its first Emmy Award for the documentary movie Collisions, directed by Lynette Wallworth. Jaunt Studios has produced greater than 300 items of immersive content material and has aggregated the biggest library of immersive content material, which the corporate licenses to distributors all through the globe.

The Jaunt XR Platform is out there now and will likely be one of many immersive know-how firm’s showcase items at CES 2018.

In 2017, Jaunt established Shanghai-based Jaunt China, a VR firm shaped in partnership with Shanghai Media Group (SMG) and China Media Capital (CMC).

Jaunt’s traders embrace The Walt Disney Company, Evolution Media Partners, CMC, Highland Capital Partners, Redpoint Ventures, SMG, Axel Springer, ProSiebenSat.1 SE, The Madison Square Garden Company, Google Ventures, Peter Gotcher, and Sky.

This submit by Dean Takahashi initially appeared on VentureBeat.

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