Incorporating location intelligence into digital methods can have interaction shoppers in actual time, enhance model loyalty, and supply actionable information. Learn the right way to captivate clients and prospects with location-based behavioral information if you be part of this VB Live occasion.
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Location information is highly effective stuff. It may be leveraged to collect aggressive and market intelligence, achieve perception into buyer habits, seize foot visitors for evaluation, enhance person engagement by delivering dynamic location-based person experiences, and ship the proper content material to the proper viewers through focused campaigns.
Location information has additionally been traditionally missed. It had a status for inaccuracy, and the data it was capable of ship in early days — just about buyer latitudes and longitudes – didn’t add an entire lot of energy to the marketer’s arsenal.
But advances in each cell gadgets and placement information expertise imply that location information has grown each in breadth and depth. Customers depart behind a path of digital breadcrumbs wherever they go, as they transfer via time and area, weaving an in-depth, data-rich behavioral story. Pair this with different information factors, together with offline buyer information and demographics, and you’ve got entry to a client profile that dynamically evolves, delivering a a holistic view into who they’re, what they need, and when they need it, wherever they’re.
Location information presents:
Market perception — Analysis of retailer and venue visits provide a high-level understanding of not simply of a person’s actions, but additionally market traits, demographics, and extra. These are the sort of insights that assist inform strategic buyer acquisition, funding, and website choice selections.
Customer behavioral insights — Want to know what your clients are doing in actual time, in your cell app? Location information paired with cell app utilization offers you your buyer’s shopping for preferences and frequency in context, with perception into their journey earlier than, throughout, and after visiting your retailer.
Targeted campaigns — Right time, proper place, proper message – it’s the holy grail. Location information information helps you select your moments to seize their consideration and have interaction them with related content material, presents and extra.
Measurement and attribution — Measuring marketing campaign ROI by way of foot visitors has all the time been a problem, and options have normally relied on getting a buyer to establish themselves — which is never persistently profitable. Location information may be leveraged to get an actual sense of simply how efficient your campaigns are in driving foot visitors to your retailer. And meaning future marketing campaign methods may be constructed on a basis of information.
User expertise — Imagine providing a immediate for cell cost whereas they’re in-store, making a seamless and automatic cost expertise. Or whereas they’re in strolling distance, engaging them to return go to with a proposal that pops up. Or delighting them with a coupon as soon as they step within the door. Location-based experiences provide a extra personalised sort of engagement, which is an enormous model loyalty booster.
Competitive intelligence — Location information means preserving an excellent sharper eye in your opponents. With geofences, you achieve entry to your competitors’s buyer information — together with their buying habits, how usually they go to, and simply how loyal they’re.
To study extra about benefiting from subtle location information methods, the right way to take your data-gathering to an entire new degree to revolutionize engagement, don’t miss this VB Live occasion!
Don’t miss out.
Register right here without cost.
During this VB Live occasion, you’ll learn to:
- Boost engagement with real-time, location-based client engagement and experiences
- Gain perception into the behavioral patterns of consumers and prospects
- Understand the way forward for location information for what you are promoting
- Prince Nasr Harfouche, Principal, Deloitte Consulting LLP
- David Bairstow, VP Products, Skyhook
- Stewart Rogers, Analyst at Large, VentureBeat (Moderator)
Sponsored by Skyhook
This article sources data from VentureBeat