Shop for make-up like by no means earlier than with this staff up from NYX and Samsung Gear VR.
If you might be certainly one of hundreds of thousands of subscribers who depend on magnificence vloggers for product opinions, tutorials, and the newest and biggest contour methods, you’re in luck. Three of the wonder world’s hottest influencers, who’ve reached unprecedented numbers of followers by Snapchat, Instagram, and YouTube, are actually stepping up their magnificence recreation with VR make-up tutorials in collaboration with the “Impossibly NYX Professional Makeup” expertise.
Launched Dec. 18 in choose NYX shops in NYC and Los Angeles, the expertise provides consumers the possibility to hitch NYX ambassadors and sweetness influencers Kristen Leanne, Mykie, and Karen Sarahii Gonzales in VR for a tutorial expertise in contrast to something they’ve ever seen earlier than.
Shoppers select an influencer based mostly on which look they’re going for, fill out a fast survey about their pores and skin kind and sweetness habits, and soar proper into the tutorial utilizing the Samsung Gear VR.
Unlike conventional make-up tutorials which might be filmed in portrait mode, the VR tutorials have the vloggers seated a bit additional again in order that the merchandise used within the tutorial can float throughout the display screen with easy-to-read details about value and title to simplify the buying course of. However, this doesn’t imply that the consumers miss out on any of the look’s particulars—the expertise has a pause and zoom function that enables customers to zoom in on particular person options like contour, eyeliner, and so on. earlier than zooming again out and persevering with the tutorial.
As the expertise involves an in depth, customers can choose merchandise they wish to be taught extra about, and even obtain a reduced supply on the merchandise used within the tutorial.
For NYX, the expertise was an ideal approach to break into the “new frontier within the magnificence trade,” digital actuality. “Our neighborhood is enthusiastic about their connection to magnificence influencers, and Samsung’s Gear VR know-how supplies our clients with a degree of immersion and proximity to their favourite magnificence vloggers that they’ve by no means skilled earlier than,” stated VP of Digital at NYX Professional Makeup Mehdi Mehdi.
The expertise is obtainable now at Union Square in NYC and Century City and NYX Cerritos in LA. The expertise will roll out all through all NYX areas throughout the nation in 2018.
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