Online music supplier Pandora has revealed that its on-demand music streaming service is now accessible on the net.

Pandora Premium was first introduced in late 2016. After a brief invite-only interval, it was made accessible to everybody within the U.S. from April of final yr. Unlike its free ad-supported service and Pandora Plus, Pandora Premium affords full, on-demand entry to tens of tens of millions of tracks, much like Spotify and Apple Music.

At launch, Pandora Premium was solely accessible on Android, iOS, Chromecast, and related automobile platforms, although help was later added for Amazon’s Fire-branded gadgets, Android TV,  and XFINITY X1.

A desktop-based providing was sorely lacking from Pandora Premium, given the $10/month payment, however from at the moment all subscribers will be capable to entry their catalog from their PC or Mac.

Above: Pandora Premium: My music (internet)

There are, in fact, some limitations to launching an internet app versus a local desktop app, because it means offline entry to music isn’t but accessible. A spokesperson wouldn’t verify whether or not a local desktop app is within the works or not. However, the corporate mentioned that internet entry has been the function most requested by its subscribers.

The story thus far

Though Pandora has been streaming music for practically 20 years now, the corporate has been taking part in meet up with the likes of Spotify and Apple Music within the on-demand sphere. While a desktop-based service is a welcome addition to Pandora Premium, the corporate nonetheless doesn’t supply a household plan like its rivals do, although this seems to be on the way in which, in response to a tweet despatched just a few weeks in the past.

The timing of this newest announcement is notable, as Pandora is making ready to announce its This fall 2017 outcomes later at the moment. Shareholders might be hoping for higher information than the Q3 outcomes, which noticed Pandora’s total energetic listeners drop for the third straight quarter, whereas its advert revenue — which represents a lot of the firm’s income — missed expectations. The firm’s shares fell round 40 % within the aftermath of that report and went on to hit an all-time low of $4.13 a share in January.

Pandora Premium handed 1 million subscribers in October of final yr, a far cry from Spotify’s 70 million subscribers, and it might want to increase this figure significantly if it’s to rely much less on advert revenues and put a dent within the mighty Spotify and Apple.

This article sources data from VentureBeat