Mark Zuckerberg has been publicly asserting his private challenges for annually since 2009. For 2018, his 10th problem is to work on Facebook’s varied points. In different phrases, Zuckerberg’s 2018 private problem isn’t so private in any respect: It’s to do his job as Facebook’s CEO.

Facebook is printing cash. For years now, each quarter has largely been a monetary success story. As a enterprise, the corporate is doing extra than simply positive.

But a CEO isn’t a CFO. Zuckerberg’s duties lengthen past rising revenues and income. In reality, I’d argue a great CEO doesn’t make finance his or her main concern.

Zuckerberg is beginning to suppose like this, or no less than claims he’s. During final quarter’s earnings name, he boldly declared:

In many locations, we’re doubling or extra our engineering efforts centered on safety and we’re additionally constructing new AI to detect unhealthy content material and actors similar to we’ve performed with terrorist propaganda. I’m lifeless critical about this, and the explanation I’m speaking about this on our earnings calls is that I’ve directed our groups to speculate a lot in safety on high of our different investments we’re making that it’s going to considerably impression our profitability going ahead, and I wished our buyers to listen to that instantly from me. I consider this can make our society stronger, and in doing so will probably be good for all of us over the long run, however I wish to be clear about what our priorities are.

Taking this assertion under consideration, I’m not shocked Zuckerberg is shifting his private objectives to align along with his new skilled mission. This is a noticeable deviation from his path.

Here are all of Zuckerberg’s private challenges thus far:

  • 2009: Wear a tie day-after-day
  • 2010: Learn Mandarin
  • 2011: Only eat animals he kills himself
  • 2012: Code day-after-day
  • 2013: Meet a brand new individual day-after-day who doesn’t work at Facebook
  • 2014: Write no less than one thank-you word day-after-day
  • 2015: Read a brand new guide each two weeks
  • 2016: Code an AI assistant and run day-after-day
  • 2017: Visit all 50 states

Among these, Zuckerberg’s objective for 2018 stands out like a sore thumb:

The world feels anxious and divided, and Facebook has a whole lot of work to do — whether or not it’s defending our group from abuse and hate, defending towards interference by nation states, or ensuring that point spent on Facebook is time properly spent.

My private problem for 2018 is to deal with fixing these vital points. We received’t forestall all errors or abuse, however we at present make too many errors imposing our insurance policies and stopping misuse of our instruments. If we’re profitable this yr then we’ll finish 2018 on a a lot better trajectory.

Most of the earlier objectives both needed to be carried out day by day or required nearly day by day work. All of them have been troublesome to trace, particularly for these outdoors of Zuckerberg’s bubble.

This yr’s objective nonetheless received’t be simple to gauge for progress, however it’s going to definitely be rather more doable than all of Zuckerberg’s different challenges. Facebook is a publicly traded firm, for one, however extra importantly it has over 2 billion customers. If critical adjustments are applied, the world will discover.

It’s not like Zuckerberg wasn’t engaged on Facebook over the previous 9 years. He was. This yr, nonetheless, if we’re to consider his current statements, we will anticipate him to be extra personally invested.

Welcome again, Zuck.

ProBeat is a column during which Emil rants about no matter crosses him that week.

This article sources info from VentureBeat