Snapchat’s guardian firm Snap’s newest acquisition might imply huge issues for AR content material on the favored app.
Business Insider studies that Snap final yr acquired PlayCanvas, a London-based startup with its personal sport growth engine. Interestingly, although, the middleware runs fully from the net utilizing WebGL, permitting builders to configure 3D property and whole sport worlds with out having to obtain something. I truly bear in mind seeing the system at work again in 2015 and being impressed by its versatility. The worth of the deal has not been revealed.
Obviously, builders aren’t constructing full video games for Snapchat, however the app has been putting elevated give attention to third-party property to be used in AR of late with the launch of its Lens Studio system (which has been utilized by teams like We Rate Dogs).
While PlayCanvas’ web site doesn’t point out Snap, it does declare that the engine offers the “best option to construct web-based AR and VR experiences.” Companies like Zynga, King and Nickelodeon have all used the platform up to now.
Tagged with: PlayCanvas, snap, Snapchat
This article sources info from UploadVR