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Salesforce and Google Will Pool Data to Provide Souped-Up Personalized Marketing

Salesforce Marketing Cloud is hooking up with Google Analytics. The two corporations are integrating their information collectively in order that advertisers have entry to each corporations’ swimming pools of stats when working campaigns. The corporations introduced the deal at Salesforce’s annual Dreamforce convention, which kicks off at this time in San Francisco. In idea, Salesforce prospects will acquire entry…

This article sources info from Adweek Feed

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