In the early days – again when Search Console was nonetheless known as Webmaster Tools – the content material key phrases function was the one approach to see what Googlebot discovered when it crawled a web site. It was helpful to see that Google was in a position to crawl your pages in any respect, or in case your web site was hacked.
In the meantime, you possibly can simply test any web page in your web site and see how Googlebot fetches it instantly, Search Analytics reveals you which of them key phrases we have proven your web site in seek for, and Google informs you of many sorts of hacks routinely. Additionally, customers have been typically confused concerning the key phrases listed in content material key phrases. And so, the time has come to retire the Content Keywords function in Search Console.
The phrases in your pages, the key phrases if you’ll, are nonetheless vital for Google’s (and your customers’) understanding of your pages. While our techniques have gotten higher, they cannot learn your thoughts: be clear about what your web site is about, and what you’d wish to be discovered for. Tell guests what makes your web site, your services, particular!
What was your most shocking, or favourite, key phrase proven? Let us know within the feedback!
This article sources info from Google Webmaster Central Blog