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Snapchat Is Finally Opening Up Pixel Tracking for Marketers to Measure Cross-Platform Stats

A yr in the past, TechStyle–the dad or mum firm to ecommerce manufacturers Fabletics, JustFab and ShoeDazzle–began operating Snapchat adverts to advertise shoe and attire merchandise. But like different stats-obsessed ecommerce corporations, TechStyle’s promoting has one purpose: Sell extra stuff, and the retailer did not have a direct strategy to inform if somebody purchased a product after seeing an advert….

This article sources data from Adweek Feed

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