Social VR sports activities viewing startup livelike has introduced a Series B funding of $9.6 million.
Livelike is constructing a social sports activities viewing platform for VR and AR units. The firm’s product focuses on connecting distant customers into ‘digital suite’ the place they’ll watch a reside sports activities recreation projected outdoors the window (as if watching it from a stadium skybox), together with digital screens exhibiting stats, completely different angles, replays, and extra. The firm hopes to create a “new, interactive, communal approach of watching reside sports activities”
I used to be impressed after I received an opportunity to see an early model of their tech again in 2015. The firm went on to boost a $5 million Series A spherical in 2016, and this week introduced a $9.6 million Series B funding, bringing in traders Greycroft Partners and Lepe Partners, amongst others.
“LiveLike will make the most of its new funding to expands its partnerships, and additional construct out its product and platform to make it even easier and frictionless for customers,” the corporate defined in its funding announcement. “This will embody creating elevated cross-platform compatibility, an advanced person interface to make content material discovery much more intuitive, and new in-product experiences—corresponding to fantasy sports activities integrations—designed to spark further social interactions. Moreover, it should look to construct new compelling promoting alternatives that allow entrepreneurs to attach with sports activities followers in groundbreaking methods.”
Livelike is creating its providing as a white label platform, permitting varied sports activities and occasion producers to hyperlink their broadcasts into the digital suite, and supply distinctive branding to suit the broadcaster, sport, and groups on the sphere. The firm says that each FOX Sports and the French Tennis Federation are among the many firms they’ve labored with to date, and have created VR experiences utilizing their tech for Super Bowl LI, UEFA Champions League Final, NCAA Basketball Big East Tournament, and the French Open.
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