It’s been a 12 months of issue and strife, but additionally of outstanding creativity that leaned into these tensions and tried to resolve them–or not less than, to encourage a means ahead. Adweek’s 10 Best Ads of 2017 tackled loads of difficult themes–among them, journalism and politics; race and bias; and social causes together with anti-bullying and gender equality.

The list also includes horror and humor (in the same spot); a celebrity endorsement; a meta defictionalization of a failed 1960s ad pitch; a sports initiative that was more a test of human potential than an advertisement; a beautiful campaign from a leading social platform; and a work of art that happened to be one of the most effective PSAs ever made. These ads didn’t save the world. But each, in its own way, made it a better place. Congrats to all the winning marketers and agencies.

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