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The Principle of Commitment and Behavioral Consistency

Summary: Getting customers to make a small dedication and observe up on it may enhance engagement with content material.

When the final of the New Year’s confetti settles, the New Year’s resolutions start. People determine they’re going to be more healthy, richer, wiser by beginning some new, constructive behavior — a phenomenon often known as the “ fresh start effect .”

This “honeymoon” part hardly ever lasts, although. The health club visitors ultimately slows, productiveness and budgeting dwindles, and most of us return to our unhealthy habits, regardless of our greatest efforts. But what if I instructed you that it’s potential to affect habits — to nudge folks within the course of sticking to their objectives?

In his guide Influence: Science and Practice , Robert Cialdini identifies six ideas of affect:

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