A model of this article initially appeared on Motherboard France. The interview has been edited for size and readability.

For a number of months now, PepeCashMillionaire has lived on a yacht moored on the Bowen Island Marina simply exterior of Vancouver. In a fashion of talking, he is wealthy: With his Rare Pepe deck—digital playing cards he is acquired because of his cryptocurrency actions—he is managed to make a residing.

“I positively bought my 27-footer immediately because of the main rise in Rare Pepe and Pepe Cash worth from spring through summer time 2017,” he informed Motherboard in a Twitter DM. The rise “made it potential for me to be self-employed promoting Pepes and buying and selling Pepe Cash nonstop off the boat all fall and winter.”

When we telephoned him for this interview, he launched himself as “PepeCashMillionaire,” his typically alias on Instagram and Twitter. He additionally identifies himself as MartyMcFly on Instagram (the yacht is used, he mentioned).

Rare Pepes are digital belongings within the type of gathering playing cards. Created by artists and constructed into the identical blockchain as Bitcoin, they’re supposed to be traded or offered for Pepe Cash, the cryptocurrency for followers of Pepe the Frog. The sector is specialised however alive: At current, over 1,500 totally different Rare Pepe playing cards exist. A bit greater than 600 are listed within the Rare Pepe Directory.

Rare Pepes are distributed in restricted portions. Some playing cards exist in 100,000,000 copies, whereas others are distinctive. Their worth varies in accordance with their diploma of rarity and recognition, which is clearly on the rise: In January 2017, the HOMERPEPE card was offered for the equal of $500. One 12 months later, it was offered to a brand new proprietor who paid the Pepe Cash equal of $38,500 for it.

Naturally, this poses a number of questions. Are Rare Pepes devices or prophets? Are they actually value thousands and thousands of dollars? What’s your life like when your pockets are overflowing with Pepe Cash?

MOTHERBOARD: How lengthy have you ever been doing this?
PepeCashMillionaire: In August 2016, I simply impromptu stop my job. Why? Because I had a safe job in an workplace and my life was nice, besides I felt that it was the tip of the world. Everything was decided and I knew precisely what was going to occur. There was no spontaneity in my life: are available in, punch the clock, and beat it. So I stop. And for six months, I don’t assume I made any cash off Bitcoin—I bought chopped round and misplaced seven cash in a single go. It was an entire fucking nightmare. Until the Pepes that I had purchased for nothing began going up 20x. All this cash that I’d put into Bitcoin and gotten wrecked on all bought outweighed by this insane rise on the Pepes, after which I bought actually deep into it in about May 2017—[that’s] when Pepe Cash was transferring from below a cent to 10 cents, so I used to be actually concerned within the day buying and selling on that. It was truly very easy.


I’m intrigued by your nickname. When you say you say you’re PepeCashMillionaire, are you a millionaire in PepeCash or a millionaire in dollars?
As a joke, six months in the past I began calling myself “PepeCashMillionaire” as a result of [the markets say] that my Pepe Gold Bar’s now value $350,000, and [there’s] one which’s value $400,000 and [another] that’s value $5 million. So that’s humorous, proper? It’s simply humorous numbers and it’s only a joke. It’s not actual. And then in December, I offered lower than one p.c of my [Rare Pepes] for half of my yearly wage at my programming firm. I don’t do math very properly, however if you happen to can promote 99 instances greater than what I offered, then the maths truly provides as much as the complete quantity of the digital valuation. My solely drawback is that there isn’t sufficient curiosity to maneuver all of it at that worth. So my complete idea now’s to cut back my residing bills as a lot as potential and keep concerned—very socially within the scene—as a result of prefer it at all times does, it’s going to blow up in the future in x quantity of months—after which I’m simply going to be scrambling to promote these items at a excessive sufficient worth.

PepeCashMillionaire’s life aboard his yacht.

What does PepeCashMillionaire’s life appear to be? What’s your common day like?
I do that fast test within the morning to verify there’s been no surprises, that all the things’s on observe, and if that’s the case, I actually go and stay my life. Maybe I’ve bought some couchsurfers coming over; I’ll clear the place up and get the bunks prepared. Or possibly I’ll go see my dad on a Tuesday and go to a craft beer factor at 2 PM. And I simply do it. I now really feel like I’ve an obligation to take care of my wealth, to additional it, to not miss on alternatives. I hold my cash secure.

How lengthy do you hope to stay like this? What’s your finish aim?
Where do I need to be in 5 years? I need to have a yacht on each continent. I need to have pals I’ve made via couchsurfing caring for all these yachts, so I can fly wherever on this planet when I’ve some crypto-conference or some enterprise assembly about some cryptos or Pepes, and I can keep by myself boat and go crusing after the assembly is completed with some pals who I’ve invited. I don’t need the mansions, I don’t need the vehicles. I need floating homes I can take crusing wherever I need. I need to develop our scene. I’d like to be wealthy in life in 10 years. I’d need sufficient to pay for my stuff—I don’t want far more. If I pays for 3 boats world wide, I’m very comfortable—so long as we now have a neighborhood of a whole bunch of 1000’s of individuals expressing their political dissent via these memes that may’t be muted, that may’t be banned, that persons are simply making and buying and selling.


How does Pepe Cash relate to political dissension? You’re conscious that Pepe carries a heavy legal responsibility in that area.
Most Pepe playing cards are fairly benign, however another ones are a bit extra racy, like relating themes which might be a bit extra taboo. Sure, the unique artist is simply expressing themselves and there does not must be any validity in that, however I believe the worth is in its immutability. You cannot erase that kind of political graffiti. There’s a card known as Killary Pepe ( Editor’s observe: a reference to the conspiracy idea that asserts the Clintons had their political opponents assassinated). And you possibly can say, “oh, she’s bought a gun, you are incentivizing violence”; I may write an editor and have that pulled from a magazine. But you possibly can’t pull it off the blockchain. That’s what I think about.

In 100 years, persons are both going to seek out or nonetheless be having these Pepes, and they’ll research it in such intricate phrases—they’ll do evaluation, like “How did this meme come from right here?” or “What’s the political ethos towards this motion?” There’s going to be a lot in-depth analysis into this that it is going to develop into its personal discipline, like a form of meme archaeology. It sounds foolish, however you are going to have the ability to hint social developments and constructs via the memesphere.

It’s my understanding that the “Rare Pepe” system may be of curiosity to artists and the artwork world?
Yeah, and did you see there was the primary Rare Pepe public sale in NYC?

Bitcoin, blockchain-verified digital signatures? I’m sorry, you may be one of the best artist, mathematician, or crypto-genius on this planet, and you’ll by no means be capable of duplicate an authorized Rare Pepe or reminiscence chain card or blockchain-based artwork since you gained’t be capable of have that asset, to ship it or obtain it. You gained’t have the personal key for that Bitcoin transaction. So now you can make artwork in a digital method after which encase it digitally, the place—certain, you may make a GIF or a JPEG of it, however that’s understood to be identical to stolen artwork. The solely method you should buy this one among one challenge of Homer Simpson—which offered for $40,000 in New York—which is silly, however the man shopping for it drives Ferraris, so he doesn’t care concerning the $40,000—he simply needs the one out of 1 Homer Pepe; the one one on this planet. Someone may copy that GIF or that JPEG and electronic mail it, however they’ll by no means be capable of present proof of possession by both transferring that asset or displaying that they management the personal key.

Why did you open the Museum of Modern Pepe ?
Anytime there’s one thing new and it’s artwork, it’s often shunned. The Campbell’s Soup cans by Andy Warhol, proper? Those had been thought of rubbish once they had been painted, after which they had been offered for 1,000,000 dollars every and then they turned up within the Museum of Modern Art. And that’s when it clicked for me. When I used to be in San Francisco, I’d go to the MoMA and watch digital artwork installations. So I simply determined, we want our personal Museum of Modern Art for Pepes, so why not make the Museum of Modern Pepe?

So we brainstormed the Museum of Modern Pepe, and we thought: why don’t we simply decide 50 Pepes, simply decide a brief listing, of essentially the most—not a lot essentially the most valued ones, however actually essentially the most artistically distinctive and valued ones, the showcase of our scene. So that was the thought.

What’s the purpose?
If you concentrate on it, everybody’s at all times on this planet, everybody’s bought computer systems, everybody’s on-line. Well, why do it’s worthwhile to go to a museum? Why do it’s worthwhile to go to an artwork public sale? Why do it’s worthwhile to go wherever, besides along with your laptop computer on the again of your boat to attend a digital public sale and decide up your digital artwork, after which flip it just about and promote it for extra money later possibly or hold it, after which by no means get off your boat? Why don’t we have a look at life in that form of method? This complete factor about going someplace to earn cash, in an web age, simply doesn’t make any sense to me in any respect. I need to go locations to be social with folks, however I don’t need to go locations to work. I need the cash to come back to me. It’s very egocentric and egotistical, however why not?

This article sources info from Motherboard