To Improve Chatbots, Brands Need to Combine Automation With Human Oversight

Sephora is changing into one thing of a chatterbox. The magnificence retailer frequently converses with prospects, whether or not that is by sharing promenade ideas with teenagers on the social media platform Kik, or serving to customers guide in-store appointments by way of Facebook Messenger. This kind of interactive exchange–in which manufacturers, primarily by messaging apps or chatbots, have interaction with the shoppers on…

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