Ah, the Super Bowl—come for the motion, keep for the commercials. This 12 months, as a part of its “Pepsi Generations” international marketing campaign, Pepsi will lengthen its TV business into digital actuality.
Pepsi’s new business, “This is the Pepsi,” takes viewers on a journey by way of among the model’s most iconic moments. In VR, Pepsi followers can bear in mind these moments, and really feel what it was prefer to be there.
That’s why we collaborated to create “Pepsi Go Back,” a WebVR expertise the place followers journey by way of time and step into Pepsi commercials that turned a few of their greatest popular culture milestones.
Hop into the driving force’s seat of Jeff Gordon’s automobile and maintain on tight as you race towards the “Back to the Future” DeLorean.
Then, zip to 1992, and discover the Halfway House Cafe, the place Cindy Crawford dazzled followers in one of the well-known commercials of all time.
In each environments, you’ll be able to go searching, work together with totally different elements of the expertise and unlock cool stuff.
WebVR permits anyone with a desktop or cellular machine to expertise immersive content material. This made it the best know-how to take Pepsi’s followers on this nostalgic journey. Check out “Pepsi Go Back” in your smartphone with a VR headset like Cardboard or Daydream View, on Chrome, or any a desktop browser that helps WebVR. And if you end up in Minneapolis for the sport, cease by the Pepsi Generations Live pop up occasion for a demo with Daydream.
This article sources data from The Keyword