Assassin’s Creed took a 12 months off in 2016 for the primary time after having at the very least one new blockbuster-sized launch per 12 months since 2009. But regardless of some sturdy gross sales for 2017’s Assassin’s Creed: Origins, Ubisoft is saying that it plans to make fewer video games sooner or later.
Instead of a bunch of annualized franchises, Ubisoft is embracing live-services. It is producing regular, ongoing revenues from hits like 2015’s Rainbow Six: Siege, and it desires to deliver that sort of continuous help to all of its video games.
“[Ubisoft’s] success displays the business’s transfer in the direction of a mannequin that’s much less depending on releasing new video games,” Ubisoft chief govt officer Yves Guillemot mentioned in a press release. “New releases now solely characterize part of our enterprise, which is now targeted on long-term engagement with our participant communities.”
What does “long-term engagement” appear like? Well, that’s the aim of all “games-as-a-service” merchandise. Developers have discovered that they will entice and maintain an viewers by way of on-line multiplayer, frequent updates, and common main content material drops. You can count on most Ubisoft releases to function these components sooner or later, based on Guillemot.
“We overhauled our portfolio, creating quite a few multiplayer video games lately which have dramatically elevated participant engagement within the Ubisoft world,” he mentioned. “Our gamers not solely play for extra hours at a time, however achieve this over a interval of months and even years. We are thus capable of provide them new experiences and content material, thereby extending the lifetime of our video games.”
Essentially, Ubisoft has executed the maths and decided that long-lasting video games are a greater funding than annual flashes within the proverbial pan. Even for video games which are primarily single-player, like Assassin’s Creed, Ubisoft shouldn’t be essentially trying to bounce forward to the subsequent main launch.
“We are concentrating on Assassin’s Creed: Origins for which we’re going to launch just a few different DLCs,” Guillemot instructed traders throughout a convention name. “You will likely be amazed by what’s going to come on Origins, in order that’s the one factor we are able to say for now.”
This article sources info from VentureBeat