One of probably the most highly effective points of RCS messaging is the power to enhance everybody’s messaging expertise at scale, no matter community, nation, or gadget kind. We’ve been working with the worldwide carriers, gadget producers, and the GSMA to carry RCS messaging to individuals throughout Europe, North America and Asia over the previous 12 months, offering a richer service messaging expertise designed for smartphones. Today we’re excited to announce that we’re working with main carriers América Móvil, AT&T in México, Oi and Telefónica to carry RCS messaging to individuals throughout Latin America. In collaboration with these carriers, we’ll roll out RCS messaging within the international locations the place they function over time, bringing higher messaging to greater than two thirds of all cell subscribers in Latin America1.
With RCS messaging, subscribers could have entry to all of the options of a contemporary messaging expertise, similar to the power to create wealthy group chats, see typing indicators and skim receipts, share high-res images and movies, and extra. These options can be accessible proper from the default service messaging expertise by Android Messages.
The service can be powered by the Jibe RCS Cloud from Google, and can be totally interoperable between networks by the Jibe RCS Hub. In addition to connecting subscribers throughout América Móvil, AT&T in México, Oi, and Telefónica, we’re additionally connecting subscribers with different networks on the Jibe RCS Hub similar to Sprint and Rogers. So a Telcel subscriber in Mexico City, for instance, might have a gaggle chat over RCS with a Movistar subscriber in Mexico City and a Sprint subscriber within the U.S.
As RCS messaging rolls out, individuals who have already got the Android Messages app on their cellphone will routinely get entry to RCS companies by an app replace. Since Android Messages is updatable, subscribers will all the time get the newest RCS options over time. Subscribers who haven’t got the app can set up the Android Messages app from the Google Play retailer. Many new Android gadgets may also include Android Messages preloaded because the default messaging app.
RCS messaging additionally upgrades the enterprise messaging expertise presently provided by SMS, enabling manufacturers to ship extra helpful and interactive messages. When launched, América Móvil, AT&T in México, Oi, and Telefónica will have the ability to supply RCS enterprise messaging, serving to subscribers entry richer messages from the companies they care about. For instance, an airline might present a full check-in expertise, full with boarding cross and terminal maps, all straight inside the messaging expertise. Or subscribers might chat with their service about choices to improve their telephones or buy a brand new knowledge package deal.
In addition to Latin America, this settlement with América Móvil and Telefónica may also allow the power to launch RCS Messaging in European markets, becoming a member of the rising community of cell operators providing RCS in Europe, together with Deutsche Telekom, Orange, Telenor, and Vodafone.
The RCS service will begin rolling out to América Móvil, AT&T in México, Oi and Telefónica subscribers over the approaching months.
(1) GSMA Intelligence
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