For the worldwide launch of Volkswagen’s T-Roc SUV, adam&eveDDB and DDB Berlin/Hamburg joined forces to provide this quirky piece of labor. “Born Confident” follows a younger ram, born with thick black fur and totally grown ram horns. Instead of getting all Ugly Duckling about it, although, it lets its freak flag fly, intimidating human males…

This article sources info from Adweek Feed