We all know that a number of programmatic promoting is wasted – unusual that previous Lord Leverhulme’s commentary that half his promoting was wasted, he simply didn’t know which half, nonetheless obtains – and now trade researcher WARC has produced some new and quite startling figures on the topic. But it isn’t bots or villainous Russian …

This article sources advertising and marketing and promoting know-how information and data from Ad Tech – More About Advertising