Last 12 months, we launched job search on Google to attach extra individuals with jobs. When you present Job Posting structured information, it helps drive extra related visitors to your web page by connecting job seekers together with your content material. To be sure that job seekers are getting the very best expertise, it is necessary to observe our Job Posting pointers.
We’ve just lately made some modifications to our Job Posting pointers to assist enhance the job seeker expertise.
- Remove expired jobs
- Place structured information on the job’s element web page
- Make certain all job particulars are current within the job description
Remove expired jobs
When job seekers put in effort to discover a job and apply, it may be very discouraging to find that the job that they needed is now not out there. Sometimes, job seekers solely uncover that the job posting is expired after deciding to use for the job. Removing expired jobs out of your web site might drive extra visitors as a result of job seekers are extra assured when jobs that they go to in your web site are nonetheless open for utility. For extra info on the way to take away a job posting, see Remove a job posting.
Place structured information on the job’s element web page
Job seekers discover it complicated once they land on a listing of jobs as a substitute of the particular job’s element web page. To repair this, put structured information on essentially the most detailed leaf web page attainable. Don’t add structured information to pages meant to current a listing of jobs (for instance, search consequence pages) and solely add it to essentially the most particular web page describing a single job with its related particulars.
Make certain all job particulars are current within the job description
We’ve additionally seen that some websites embody info within the
JobPosting structured information that isn’t current wherever within the job posting. Job seekers are confused when the job particulars they see in Google Search do not match the job description web page. Make certain that the data within the
JobPosting structured information all the time matches what’s on the job posting web page. Here are some examples:
- If you add wage info to the structured information, then additionally add it to the job posting. Both wage figures ought to match.
- The location within the structured information ought to match the placement within the job posting.
Providing structured information content material that’s according to the content material of the job posting pages not solely helps job seekers discover the precise job that they had been searching for, however may drive extra related visitors to your job postings and due to this fact improve the probabilities of discovering the fitting candidates to your jobs.
If your web site violates the Job Posting pointers (together with the rules on this weblog submit), we might take handbook motion in opposition to your web site and it is probably not eligible for show within the jobs expertise on Google Search. You can submit a reconsideration request to tell us that you’ve mounted the issue(s) recognized within the handbook motion notification. If your request is accepted, the handbook motion might be eliminated out of your web site or web page.
For extra info, go to our Job Posting developer documentation and our JobPosting FAQ.
This article sources info from Google Webmaster Central Blog