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A reminder about “occasion” markup

Lately we’ve been receiving suggestions from customers seeing non-events like coupons or vouchers exhibiting up in search outcomes the place “occasions” snippets seem. This is de facto complicated for customers and likewise in opposition to our pointers, the place we now have added further clarification.

So, what’s the issue?

We’ve seen numerous  publishers within the coupons/vouchers house use the “occasion” markup to explain their gives. And as a lot as utilizing a reduction voucher generally is a very particular factor, that doesn’t make coupons or vouchers occasions or “saleEvents”. Using Event markup to explain one thing that’s not an occasion creates a foul person expertise, by triggering a wealthy end result for one thing that may occur at a selected time, regardless of no precise occasion being current.

Here are some examples as an instance the difficulty:

Since this creates a deceptive person expertise, we might take handbook motion on such instances. In case your web site is affected by such a handbook motion, you will discover a notification in your Search Console account. If a handbook motion is taken, it may end up in structured information markup for the entire website not getting used for search outcomes.  

While we’re particularly highlighting coupons and vouchers on this blogpost, this is applicable to all different non-event gadgets being annotated with “occasion” markup as nicely — or, actually, for making use of a kind of markup to one thing aside from the kind of factor it’s meant to explain.

For extra data, please go to our developer documentation or cease by our Webmaster Forum in case you will have further questions!

This article sources data from Google Webmaster Central Blog

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