With 2017 effectively underway, we needed to take a second and share a number of the insights we gathered in 2016 in our battle in opposition to webspam. Over the previous yr, we continued to search out new methods of preserving spam from making a poor high quality search expertise, and labored with site owners world wide to make the online higher.

We do lots behind the scenes to be sure that customers could make full use of what right now’s internet has to supply, bringing related outcomes to everybody across the globe, whereas preventing webspam that would doubtlessly hurt or just annoy customers.

Webspam developments in 2016

  • Website safety continues to be a significant supply of concern. Last yr we noticed extra hacked websites than ever – a 32% improve in comparison with 2015. Because of this, we continued to put money into enhancing and creating extra assets to assist site owners know what to do when their websites get hacked. 
  • We continued to see that websites are compromised not simply to host webspam. We noticed loads of site owners affected by social engineering, undesirable software program, and undesirable advert injectors. We took a stronger stance in Safe Browsing to guard customers from misleading obtain buttons, made a powerful effort to guard customers from repeatedly harmful websites, and we launched extra detailed assist textual content inside the Search Console Security Issues Report.
  • Since extra individuals are looking out on Google utilizing a cell machine, we noticed a big improve in spam concentrating on cell customers. In specific, we noticed an increase in spam that redirects customers, with out the webmaster’s data, to different websites or pages, inserted into webmaster pages utilizing widgets or through advert items from numerous promoting networks.

How we fought spam in 2016

  • We continued to refine our algorithms to sort out webspam. We made a number of enhancements to how we rank websites, together with making Penguin (one among our core rating algorithms) work in real-time.
  • The spam that we didn’t determine algorithmically was dealt with manually. We despatched over 9 million messages to site owners to inform them of webspam points on their websites. We additionally began offering extra safety notifications through Google Analytics.
  • We carried out algorithmic and handbook high quality checks to make sure that web sites with structured knowledge markup meet high quality requirements. We took handbook motion on greater than 10,000 websites that didn’t meet the standard pointers for inclusion in search options powered by structured knowledge.

Working with customers and site owners for a greater internet

  • In 2016 we obtained over 180,000 user-submitted spam studies from world wide. After rigorously checking their validity, we thought of 52% of these reported websites to be spam. Thanks to all who submitted studies and contributed in direction of a cleaner and safer internet ecosystem!
  • We performed greater than 170 on-line workplace hours and stay occasions world wide to audiences totaling over 150,000 web site house owners, site owners and digital entrepreneurs.
  • We continued to offer help to web site house owners world wide by our Webmaster Help Forums in 15 languages. Through these boards we noticed over 67,000 questions, with a majority of them being recognized as having a Best Response by our neighborhood of Top contributors, Rising Stars and Googlers. 
  • We had 119 volunteer Webmaster Top Contributors and Rising Stars, whom we invited to hitch us at our native Top Contributor Meetups in 11 completely different areas throughout 4 continents (Asia, Europe, North America, South America). 

We suppose everyone deserves prime quality, spam-free search outcomes. We hope that this report supplies a glimpse of what we do to make that occur.

Posted by Michal Wicinski, Search Quality Strategist and Kiyotaka Tanaka, User Education & Outreach Specialist 

This article sources info from Google Webmaster Central Blog