Don’t search for jolly Santa Clauses, industrious elves or high-flying reindeer in Macy’s vacation promoting this 12 months. Three new 30-second seasonal spots from the retailer forgo clich?d Christmas trappings in favor of extra sensible emotional appeals. Created by BBDO New York, the adverts match the muted tone of “Lighthouse,” the chain’s two-minute yuletide anthem that…

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