4th Edition of the Ecommerce Report Series

Nielsen Norman Group is proud to announce the publication of the 4th Edition of the Ecommerce Report sequence. Comprised of 13 volumes, this sequence incorporates in-depth suggestions for creating the absolute best expertise in your web shoppers. This assortment of reviews covers:

  • How individuals store on-line (together with worldwide prospects)
  • Homepages, class, and product pages
  • Site search
  • Wishlists
  • Store locators
  • Customer service and constructing belief
  • Transactional e mail (together with buy, delivery, and supply notifications)

The complete sequence incorporates 832 detailed design pointers, together with greater than 1,500 instance screenshots with evaluation to clarify what works, and what doesn’t. Buy particular person reviews, or save 58% while you buy all 13 volumes collectively.

Key Updates Since the third Edition

The fourth version consists of new and up to date pointers, together with revisions and clarifications. For the fourth version of this report sequence we carried out one large-scale lab-based usability examine. In addition to this massive examine, researchers additionally carried out smaller, extra focused analysis research to replace and evolve every of the 11 topical ecommerce reviews included on this report sequence. New findings and discussions embody: cell usability, dwell chat finest practices, omnichannel methods, streamlined procuring cart and checkout, expectations for product pages and product info, adjustments in buyer behaviors and expectations, and way more.

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