Blockchain technology has disruptive potential, and the advertising measurement industry has been fraught with fraud for decades, as well as issues around optimization. And XCHNG is a new blockchain system designed with the goal of making the purchase of digital advertising more efficient.
XCHNG was developed by Kochava, a company with a long history in the digital advertising space. They saw the need for a better system that would provide transparency in both the buying and selling of digital advertising. Their system is designed to eliminate the need for third-party verification, which is often required in order to verify that an ad purchase is valid. With XCHNG, the authenticity of the advertising purchase would be verified automatically. This would save advertisers money and increase their efficiency, as well as give them more insight into what they’re getting into and the effectiveness of their marketing campaigns
Image Credit: Kochava